Press Release: COOK MEDICAL EXTENDS SPONSORSHIP THROUGH 2028
COOK MEDICAL EXTENDS SPONSORSHIP FOR BEAT THE HEAT 5K EVENTS
WINSTON-SALEM, NC, October 3, 2024 — Twin City Track Club, Inc. announced today that Cook Medical has extended their Presenting Sponsorship support for the Beat the Heat races through 2028. Cook Medical has been the presenting sponsor since 2017. The races were held in Winston-Salem on July 20, 2024 will be held again on July 19, 2025.
“We are thrilled that Cook Medical will continue to support our local communities through sponsorship of Beat the Heat” said Race Director Er Ralston. “Cook Medical is a great partner and their support has significantly enhanced our ability to have a positive impact on improving health and fitness in the Winston-Salem and Triad area.”
The 2024 races raised $11,907 for charity partners Ainsley’s Angels of the Triad and Girls on the Run Greater Piedmont. Since 2016, the Cook Medical Beat the Heat races have contributed over $61,000 to charity partners in our community. 786 people participated in the 2024 races, supported by 121 volunteers and 26 race sponsors including Cook Medical. Registered participants represented 14 states.
Now in its twenty-fifth year with the name Beat the Heat, the race has long been a popular Winston-Salem summertime tradition, known for events that are tailored to participants with a wide variety of skill levels, as well as for its lively after-race- and family-friendly festivities. The tagline of the Cook Medical Beat the Heat races “Healthy Fun for Everyone” is a true representation of what the event offers. The evening begins with a competitive Youth Race and a Fun Run/Walk at a one-mile distance., followed by the Beat the Heat 5K race at 7:00 p.m. and an Elite 5K race as the last event of the evening. The Cook Medical Beat the Heat 5K is also the NC 5K Championship race for the Road Runners Club of America.
“We are absolutely delighted to continue our sponsorship of the highly anticipated Beat-the-Heat 5k event in Winston-Salem” said Tamisha Clark, Vice President of Operations and General Manager of Cook Medical. “This event perfectly reflects our commitment to being an active, engaged partner within our community and supports our mission to promote fitness and well-being. Engaging in activities like walking and running can significantly reduce the risk of chronic diseases, such as heart disease, diabetes, and cancer, while also boosting overall physical and mental health. This aligns seamlessly with Cook Medical’s broader mission to not only provide top-tier clinical solutions for patient care globally, but just as importantly, our role in fostering strong, healthy and sustainable communities for the future.”
Entry fees are required for participation in the events. For spectators, the events are free and open to the public. More information on the race, including race registration, can be found at www.bth5k.org or www.twincitytc.org.
About Twin City Track Club
Beat the Heat is hosted by the Twin City Track Club, Inc. (TCTC). TCTC is a non-profit organization dedicated to promoting running and fitness in the Winston-Salem, North Carolina area. Members are a cross-section of the community, representing runners and walkers of all abilities. Over its 47-year history, the club has held group activities to promote the social aspects of running, brought in nationally known speakers to educate and inspire, and assisted other organizations with their organized running events. It is Winston-Salem's oldest running club and one of the largest clubs in North Carolina. Find out more at https://www.twincitytc.org/ and follow us on social media @twincitytc.
About Cook Medical
Since 1963 Cook Medical has worked closely with clinicians to develop technologies that eliminate the need for open surgery. Today we are combining medical devices, biologic materials and cellular therapies to help the world's healthcare systems deliver better outcomes more efficiently. We have always remained family owned so that we have the freedom to focus on what we care about: patients, our employees and our communities. Find out more at https://www.cookmedical.com/, and for the latest news, follow us on Twitter, Facebook and LinkedIn.
